Audio-Visual Helps Take Visitors on a 4D Holographic Journey into Intergalactic Space

Mass Effect: New Earth takes visitors on a journey to the faraway lands of the Terra Nova, immersing them in the sights, sounds and scents that intergalactic space travel can offer. The show employs the highest resolution, holographic, 3D LED screen in the world, based on 3D Live’s patented high-resolution 3D LED panel. 3D Live, specialists in immersion and 3D, partnered with Electrosonic to create Mass Effect: New Earth, a theatre based attraction at California’s Great America theme park in Santa Clara, California. The 4.5-minute ride is based on Electronic Arts’ “Mass Effect” sci-fi videogame franchise developed by BioWare. Electrosonic installed a full-range audio system for the new ride and installed and programmed its video playback and show control systems.


3D LED technology, 3D audio, motion seats, environmental effects and an on-stage performer touch all the 'human senses' creating a new type of immersive experience, hailed as the new benchmark in immersive attractions.


  • 3D LED screen with 4K resolution
  • 80 channel surrond system synchronised with video
  • Audience motion seats equipped to simulate wind, water, scent and vibration effects


The challenge faced by 3D Live was to convert an existing motion based theatre space to realise the new show concept and accommodate its LED screen technology, all to be delivered as a turnkey project.


The solution was for 3D Live to appoint Electrosonic as its AV systems design and integration partner. Electrosonic Design Consulting expedited the concept – schematic design with a focus on facility impact, system control and audio distribution design. The engineering and operations teams then provided project support through to completion. Among Electrosonic’s tasks was installing a full-range audio system with a QSC Q-SYS Core and QSC speakers, to provide the surround sound control that 3D Live required. Electrosonic also supported the implementation of custom seat railing loudspeaker arrays.


Electrosonic played a vital role in helping 3D Live through its first theme park and permanent installation. The show has set a new bench mark in immersive attractions, and the installation of 3D Live’s patented high-resolution 3D LED panel, really delivers a truly holographic experience to visitors.


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